If you own your own business or use the Internet for any part of your business, getting your brand out there can be tough.
If you’re like many of us, you probably listen to a lot of podcasts. What if we told you that you should start a podcast to make your business more successful? There are great podcast episodes that could tell you exactly how to go about that! A win/win if we ever saw one!
Why Podcasts Can Help Your Business
There are plenty of reasons why you might decide to use a podcast to start or grow your business.
They provide innumerable advantages and be started up with practically zero initial costs, granted that you have a microphone and Wi-Fi. Let’s examine the reasons you should consider using a podcast for your business goals in more detail.
It’s Another Way to Get Your Content Out There
For entrepreneurs and small online business owners regardless of industry or expertise, getting your content on the Internet is the number one way you can boost your visibility.
Making sure that you’re constantly creating new content and adding your voice to the conversation in your industry ensures that people have more exposure to your brand identity and name.
What’s more is that podcasts, being so cost-effective, don’t require you to spend lots of resources to create as opposed to many other products or types of content (like YouTube videos).
The more you talk about your industry or niche, the more of an authority you’ll seem, and the more people will trust you when it’s time to look for a product or service for their needs.
Having a podcast about your business or industry is another way to advertise your expertise in that area.
Again, podcasts are extremely cost-effective. You can sometimes get much better bang for your advertising buck by producing a podcast about your industry instead of purchasing a bunch of random banner advertisements to spread around the Internet.
Think of it this way; would you rather buy an ad campaign that casts a wide but shallow net looking for potential customers or produce a more focused advertising effort that shows up on the screens of people already looking for your service? The latter option is likely to be much more successful in terms of both time spent and conversion.
It Connects You to Your Audience
It’s one thing for your audience to see your image on your website or hear about what you do in testimonials.
It’s quite another thing to hear your voice and/or see your face as you chat about whatever subject your podcast focuses on.
It might seem simple, but it’s a great way to connect you to your audience in a more personal and warm way.
People have a lot more success attaching a name to a brand and a personality to a service if they have heard your voice speak about your industry on more than one occasion.
Even better, this personal method of communication lets you reach out to possible new customers in a much more unique and successful way that rote advertising.
If someone is already listening to your podcast, chances are they’re much more open to hearing about your products or services.
This isn’t to say your podcast should just be an advertising scheme, but you can use it as another tool to gain new clients.
Why Start Now?
There’s no better time to start using podcasts to boost your business.
Almost everyone can access decent quality software programs that allow you to edit audio files and produce a great podcast show without spending too much cash.
You can also pick up relatively affordable microphones from most electronic stores or even Amazon.
Plus, a lot of the experience barrier that was formerly in place has vanished with the plethora of online tutorials and guides telling you exactly how to get your podcast up and running.
While we’ve given you plenty of reasons why podcasts might be a great boost to your business success, you should also listen to these podcasts about the very topic.
Many of these are from experts with plenty of entrepreneurial business experience under their belts.
As the name suggests, this podcast is a great resource to help you take your ideas and put them in action.
It’s hosted by Sarah Mikutel, who’s been producing podcasts for several years and can share her experience and success tips with you. It’s a particularly good show if you have difficulty getting started, even if you have plenty of great ideas.
The episode highlighted above dives deep into:
- balancing your current job or business efforts with the production of your podcast
- how production can take a big chunk out of your day when you factor in producing a podcast, audio editing, and uploading
- various strategies you can employ to balance your time wisely and produce your podcast without causing your business to suffer.
Carey Green, a podcast veteran, hosts this his Podcastification show. He’s been living in the podcast world for some time and has plenty of information to pass you. Most episodes detail specific podcast tips or strategies while others are more generalized; all are funny and entertaining, however.
This episode describes exactly what it says in the title and is an invaluable tool for those just starting out or podcasters looking to:
- make their audio content sound even better for their consumers
- how this brings a lot of value to your podcast show
- drive home its benefit to your business
Because there are plenty of podcasts for people to choose between, those with the best sounding content often win out in the end.
This bite-size podcast is a perfect choice if you need something to listen to on your way to the office or as you are tinkering with your business plans.
Every episode is over in five minutes or less, and a new episode comes out every Monday. The episodes focus on concrete strategies or podcast creation tips, like podcast promotion or how to better use your editing software.
The above-referenced episode is an excellent place to start as it answers a rarely asked question that may prove invaluable if your business has lots of international clients. You’ll need to consider many things, like:
- the cost of hiring a translator
- the extra time needed for the podcast production schedule
Getting the answers you need in under five minutes is a fantastic deal for your time.
Lastly, be sure to check out this podcast, produced by Buzzsprout and a staple tool in the beginner podcaster belt. It’s a serial show that has all the information you need to build up a high-quality audio show from scratch.
But later episodes also go into more advanced podcast creation and enhancement strategies if you already have some experience or want to maximize your success.
It’s probably best to start with their first episode if you’re beginning yourself. For many, figuring out how to narrow down your podcast ideas into an actionable show that can reach your ideal consumers is a more difficult prospect than they first realize.
This episode gives you some helpful mental tools so you can figure out which podcast idea has the best chance for success and which will be easiest to make consistently.
How to Start a Business Podcast
Let’s go over some of the best tips for starting a podcast.
As our last podcast suggestion says, it’s best to start with your idea and come up with an outline before diving into the other aspects of podcast creation.
Like writing a novel, it does you no good to skip to the middle if you don’t know where the story is going.
This will require that you think about your production schedule and what you like to talk about on a week by week basis.
Don’t start a podcast with something you can exhaust all the conversational content for after just a few episodes.
It’s at this point you’ll probably want to figure out the title for your podcast.
Take some time with this aspect, as the name of your audio show will help distinguish it from the others in the crowd and immediately let potential listeners know what the podcast is about.
Figure out how you’re going to record the podcast.
If you have a smartphone, you can use several apps to start creating and publishing very basic podcast episodes at virtually no cost.
Or you can set up a small studio with a great microphone. Keep in mind that more expensive podcasts may not payback for a while.
Gather the equipment you need based on what you decided on step two.
A basic podcast creation kit will involve at least one microphone (though you’ll probably want two in case you have a guest), some basic audio editing software, and a pair of headphones. As you get more podcasting experience, you can add more equipment to your studio.
Now, it’s time to record and edit your first podcast episode.
Having a basic script for your introduction and exit, and even some of the important middle content, is an excellent idea.
It requires more preparation upfront, but it will save you so much time in post-production editing. It’ll also keep you from stumbling over your words, particularly if you want to work in an advertisement or explanation of your business or service to your audience.
It is advantageous to have a schedule for your topics of conversation. Figure out the rough length of the podcast episode and guide your conversation between you and your partner (if you have one), so things don’t go too far off the rails. No need to try to be Joe Rogan at first!
Finally, time to distribute!
Uploading your podcast for everyone to hear is pretty easy, as there are plenty of distribution platforms like iTunes that allow you to upload as many podcast episodes as you like.
You may want to do a little research and listen to some of the podcast experts we recommended before to find the best distribution platforms for your audience.
How Much Does It Cost to Start a Podcast?
At the basic level, producing a podcast doesn’t cost very much. A good headset and microphone will probably run you around 50 bucks for a single person.
You may or may not need to purchase music for your introduction, which is another few bucks on top of that, along with any fees for cover art or graphic design. Finally, hosting your podcast will cost a monthly fee of around $10 or so depending on the platform. All in all, a starter podcast shouldn’t cost more than $100.
High-quality podcasts, with top-tier equipment and fantastic sound design, will usually run into the hundreds of dollars.
Note, however, that this cost is not per episode but can instead usually cover the cost of dozens of episodes, with the exception of the hosting subscription fee.
All in all, podcasting is not only a great way to bolster your business and get your brand out on the Internet in a vibrant and helpful way, but it’s also a lot of fun!
There’s something to be said about enjoying your time at work, and starting your own business or making it happen as an entrepreneur is stressful enough. Give podcasting a try and see if it’ll be a benefit for your business!